Design sprint


Identify value propositions and build prototypes that are validated with target users enabling POCs that are significantly more likely to succeed.


Analyse and identify underlying pain points in current user experience identify potential solutions to address these pain points and create value propositions that address real underlying needs experienced by the target population.

  • Prioritised value propositions supported by customer and economic rationale
  • Reduces risk of solving pain-points that are not commercially viable
  • Reduces risk of designing products that are not desirable to target users
  • Tests early prototypes with selected member of the target population to validate finalised value propositions


  • Stakeholder interviews to understand business context and agree scope of solution space
  • Analysis of internal and available external target customer data
  • Build issue tree of target service
  • Identify key personas
  • Recruit and select suitable interview candidates
  • Develop initial interview guide based on issue tree
  • Conduct cognitive behavioural interviews to uncover underlying motivations, expectations and pain-points
  • Analysis, synthesis and structuring of data into personas, journey maps and prioritised insights
  • Market analysis to quantify demand patterns and current value exchanges (concurrent to user research)
  • Ideation workshop to identify potential solutions for identified pain-points
  • Prioritisation of solutions on a user desirability versus commercial viability matrix
  • Selection and articulation of value propositions
  • Initial testing of low fidelity value propositions
  • Design and build low fidelity prototypes

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