ABOUT US

Our Approach

We integrate Human Centred Design and management consulting methodologies to solve complex problems. Our approach is designed to remove the risk of market failure and accelerate your innovation process. There are 3 phases in our process:

 

Define, specify and plan

Analyse needs, expectations and pain points with human centred discovery tools such as:
• User testing of existing products
• User behavioural interviews
• Persona and user journey mapping
• Identify and prioritise addressable profit pools to ensure solutions are commercially viable

 

Design, validate and iterate

Build clickable prototypes
• Test prototypes with real consumers selected from target customer segments identified in Discovery/Strategy process
• Evolve prototype design based on user learnings and strategic goals
• Iterate build process to rapidly evolve to optimal user experience
• Iterate build process to rapidly evolve to optimal user
experience

 

Implement, monitor and measure

Design metrics to monitor performance of user journey
• Generate clear dashboards to measure performance against targets
• Uncover opportunities for journey improvement
• Compare performance over time to discover changes in user preference or effects of competitive forces

 

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